Sound of Blue: 파랑이 일다
“Sound of Blue” is an exhibition that explores the symbolism and history of the color blue, which carries diverse meanings such as communication, melancholy, freedom, and democracy. It traces the historical journey, examining how the color has been used across various forms of art from ancient times to the present. The design draws on the homophonic quality of the Korean word parang (blue), using wave-inspired typography and watercolor textures to express its emotional and sensory aspects. I led both the exhibition planning and the design direction, producing posters, leaflets, and catalogues that visually captured the theme of the exhibition.
Project type
Editorial Design
DELIVERABLES
Art Direction Poster
Year
2023
Role
Exhibition Curator Art Director Solo Designer
The poster’s main color is inspired by dark blue from Rome and Greece, as well as Egyptian blue from ancient Egypt. The typography is based on the Chinese character for “blue” (波浪), reimagined as an inverted Korean typographic form. To visually connect the dual meanings of “파랑”—waves and the color blue—a wave-like image was used as the central motif